The brand
The Story of In Senso
In Senso was born from a journey — a suspended moment between France and Italy, during a trip to the Exsence exhibition in Milan. It was amidst these landscapes, between passionate discussions and olfactory inspirations, that the idea blossomed, driven by friendship and a love for perfumes.
More than just a brand, In Senso embodies an invitation to a sensory journey. Its name, borrowed from the Italian language, evokes both the senses and incense — a nod to the word “incenso,” which means incense in Italian. This duality perfectly encapsulates the spirit of the house: a quest for emotion through scents, a return to the very essence of olfaction.
In Senso is an intimate exploration, an ode to memories, noble materials, and enveloping atmospheres. A fragrance that does not merely smell, but tells a story, touches, and transports.
Secret Note
There are moments that remain etched in memory.
Summer evenings, shared laughter around a wood fire, and that sweet, lingering pleasure savored slowly: a melting marshmallow, still warm, mingled with the fresh air of a holiday.
Secret Note captures this fleeting emotion in a tender and enveloping trail.
A gourmand fragrance, yet never overly sweet, where the delicacy of marshmallow blends with woody and subtly smoky notes, evoking the warmth of memories and the sweetness of rediscovered innocence.
A fragrance like a confidence — intimate, comforting, unforgettable.
Your Proustian madeleine, signed IN SENSO.
